LYRA Modest
Lyra Modest is one of the fastest-growing apparel brands in the UK, and I was appointed to define their brand strategy in preparation for their upcoming growth initiatives. To accomplish this, I conducted a comprehensive brand audit and interviewed key stakeholders to gather valuable insights. Additionally, I facilitated workshops with the founders and leadership team to clearly define the brand’s values, character, and tone of voice.
Building on these insights, I mapped out customer touchpoints to enhance the overall customer experience. The outcomes were then integrated into customer support and marketing operations, which significantly improved brand consistency and customer engagement.
Client Testimonial
"Insanely knowledgeable, charismatic, and humorous, with a whole lot of passion. Tom is the final piece to the brand strategy puzzle we all need. Asks the right questions, suggests the right things, and helps you come to the right conclusions. Felt like one of our own. Thank you for all your magic and we look forward to working with you again in the future!" - Team LYRA
Client
LYRA Modest
Output
Tone of voice, Character, Messaging
